ASICS is a globally recognized sportswear brand, celebrated for its high-performance athletic footwear and apparel, particularly in running and training. Founded in 1949 in Japan by Kihachiro Onitsuka, ASICS originated with a mission to promote health and fitness through sports. The brand’s name is derived from the Latin phrase "Anima Sana In Corpore Sano," meaning "a sound mind in a sound body," reflecting its commitment to holistic wellness. ASICS is renowned for its innovative technology, such as Gel cushioning systems, which provide exceptional comfort and support. The brand caters to various athletic needs, offering specialized footwear for running, tennis, and other sports, as well as stylish athleisure wear for everyday use. With a focus on research and development, ASICS continually enhances its products to improve performance and minimize injury. The brand's dedication to quality and functionality has made it a favorite among professional athletes and fitness enthusiasts worldwide.