Fenty Beauty, launched by global music icon Rihanna in 2017, revolutionized the cosmetics industry with its commitment to inclusivity. The brand made an immediate impact by offering an unprecedented 40-shade foundation range (now expanded), catering to all skin tones—especially those often overlooked by mainstream beauty brands. Fenty Beauty's Pro Filt’r Foundation became a best-seller and a symbol of change in the industry. The brand is also known for its innovative, high-performing products like Killawatt Freestyle Highlighter and Gloss Bomb Universal Lip Luminizer. Fenty Beauty emphasizes cruelty-free formulas and chic, modern packaging that appeals to a diverse customer base. Rihanna’s hands-on involvement and authenticity helped build a loyal following, making the brand both a cultural and commercial success. Beyond makeup, Fenty Beauty set a new industry standard, sparking what is now known as the "Fenty Effect"—a push for greater diversity and representation in beauty products.