Illamasqua is a British cosmetics brand renowned for its bold, avant-garde approach to beauty. Founded in 2008 by Alex Box and Richard Gaspari, the brand quickly gained a reputation for its high-quality products and innovative, theatrical designs. Illamasqua offers a wide range of makeup, from vibrant, pigmented eyeshadows and lipsticks to high-performance foundations and unique, edgy nail polishes. Emphasizing self-expression and individuality, the brand encourages users to embrace their creativity and experiment with their looks. Illamasqua’s products are often associated with a fearless, artistic spirit, making it a favorite among makeup artists and beauty enthusiasts who seek to make a statement. The brand is also known for its commitment to cruelty-free practices and its diverse range of shades, catering to a wide array of skin tones and personal styles.