Liquid IV is a hydration brand that's revolutionizing the way people stay hydrated. Founded in 2012 by Brandin Cohen, Liquid IV offers a range of electrolyte drink mixes designed to optimize hydration levels quickly and effectively. Their signature product, the Hydration Multiplier, contains a precise blend of electrolytes, vitamins, and minerals that can be mixed with water to provide hydration equivalent to drinking 2-3 bottles of water. With a mission to combat dehydration and promote wellness, Liquid IV's products are popular among athletes, travelers, and anyone seeking convenient hydration solutions. Beyond their innovative hydration formulas, the company is committed to sustainability, using clean ingredients and eco-friendly packaging. Liquid IV's dedication to hydration innovation and social responsibility has earned them a loyal following and recognition as a leader in the wellness industry.