Montirex is a UK-based sportswear brand founded in 2019 by Daniel Yuen and Kieran Riddell-Austin in Liverpool. Initially launched as Montaga, the brand rebranded to Montirex in 2020 due to trademark issues. Starting with just three T-shirts, Montirex quickly expanded its product range and gained recognition for its innovative designs and technical fabrics .
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The brand's ethos, "Challenge Accepted," encourages individuals to embrace challenges and push their limits. Montirex has garnered a strong following among athletes and fitness enthusiasts, partly due to its sponsorship of notable figures like UFC welterweight champion Leon Edwards .
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In 2024, Montirex opened its first standalone store at Liverpool ONE, marking a significant milestone in its growth and commitment to community engagement . With a diverse range of products for men, women, and children, Montirex continues to bridge the gap between performance wear and street style.