Sass & Bide is an Australian fashion label founded in 1999 by designers Sarah-Jane Clarke and Heidi Middleton. Known for its edgy, bold aesthetic, the brand has become a staple in both local and international fashion scenes. Initially, the duo began by selling their designs at a market in Sydney, quickly gaining recognition for their distinctive style, which blends high fashion with streetwear influences. Sass & Bide’s collections often feature intricate detailing, innovative cuts, and a mix of luxurious fabrics. The brand is celebrated for its ability to merge contemporary fashion with a rebellious, free-spirited vibe. Over time, Sass & Bide expanded into global markets, becoming synonymous with modern, statement-making designs. The label's loyal following includes celebrities and fashion-forward individuals, cementing its place as a leader in Australian fashion. Today, Sass & Bide continues to offer collections that reflect its unique, daring vision.