The Ordinary is a skincare brand renowned for its commitment to transparency, simplicity, and affordability. Launched in 2013 under the Deciem umbrella by the late Brandon Truaxe, The Ordinary disrupted the beauty industry by offering clinical-grade skincare formulations at exceptionally low prices. The brand's ethos revolves around providing no-frills, science-backed solutions for common skincare concerns, such as acne, aging, and hyperpigmentation. The Ordinary's minimalist packaging and straightforward product names reflect its dedication to clarity and honesty in skincare. Each product is formulated with high-quality, effective ingredients, clearly listed on the label, empowering consumers to make informed choices about their skincare routines. With a cult-like following and widespread acclaim from skincare enthusiasts, beauty bloggers, and dermatologists alike, The Ordinary has democratized access to professional-grade skincare, making it accessible to people of all ages and skin types. Its revolutionary approach has reshaped the skincare landscape, emphasizing efficacy over marketing hype.