Wayfair is an online retailer that specializes in home goods, offering a wide selection of furniture, décor, kitchenware, lighting, and other home essentials. Founded in 2002 by Niraj Shah and Steve Conine, the company has grown to become one of the largest e-commerce platforms for home furnishings in the world. Wayfair’s business model revolves around providing an extensive catalog of products from various suppliers, allowing customers to shop a diverse range of styles and price points. The platform is known for its user-friendly interface, detailed product descriptions, and robust delivery options. Wayfair also offers a range of services such as assembly and design consultation. While it primarily serves the U.S., it has expanded into international markets including Canada and Europe. Despite experiencing challenges in recent years, Wayfair remains a key player in the online retail space, particularly in the home and lifestyle sector.